Episode 88: How the Small Practice Can Survive Today, Pt. 2
In this second of a two-part series, Michael and Scott continue discussing keys for the small practice to survive. Although there has been a slight shift towards more physicians working at hospitals,...
View ArticleEpisode 89: What Word of Mouth Looks Like for Today’s Practices
Word of mouth is still a key referral engine for any practice, but it happens differently than in the past. If doctors aren’t careful, they might ignore some of the most important parts that drive...
View Article5 Opportunities for Practices to Win with Social Media
Social media typically isn’t the first (or second, or even third) marketing tactic we recommend for medical practices, simply because there are several necessary steps to getting your practice...
View ArticleEpisode 90: Expanding the Reach of the Practice
For practices to expand outside their local market, they must start with the basics. But while you can update your website content to focus on the fact that you treat out-of-town patients, you often...
View ArticleWhat Medical Practices Need to Know About Map Listings Today
Location is often a key factor for patients when choosing a doctor. It’s no wonder that map listings are one of the top ways that patients search for doctors. Patients may be willing to travel for...
View ArticleEpisode 91: Connecting With Senior Patients Online
The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source...
View ArticleEpisode 92: How Can Your Practice Be Remarkable?
Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways...
View ArticleEpisode 93: Activate Staff to Fulfill Your Brand Promise
Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott...
View ArticleWhat Should Your Practice Advertise on Google Ads?
Google Ads campaigns can be a great way to drive traffic to your practice’s website, and more importantly, bring in new patients. However, it’s important to be strategic about what you are advertising...
View ArticleEpisode 94: Physician Entrepreneurship & Training
Come learn with Dr. Arlen Meyers, president and CEO of the Society of Physician Entrepreneurs, as he shares how today’s healthcare professionals can bring their ideas to life. Physician entrepreneurs...
View ArticleWhy Your Practice Needs a Web Presence Even If Your Patients Are “Older”
Because we primarily work with ortho, spine, and neuro practices, we often talk to practices whose patients tend to fall into the “senior” category. This is especially true for practices that focus on...
View ArticleEpisode 95: How COVID-19 Is Continuing to Change Patient Behavior
The recent surges in COVID cases and new variants mean that we aren’t moving to a “post-COVID” existence just yet. Patients feel more uncertainty than ever, and they want to be able to look to their...
View ArticleEpisode 96: The Increasing Importance of Telehealth for Small Practices
COVID may have sped up the adoption and use of telemedicine, but it’s likely here to stay even as COVID impacts wax and wane. Patients are indicating a desire for telemedicine beyond COVID safety...
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Episode 97: Adapting to Consumerization in Healthcare
Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only...
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Episode 98: Attract Patients and Another Stream of Income through Virtual...
With referring physician groups getting bought out and the ups and downs of patient volumes during the pandemic, practices need a reliable way to grow without having to churn through more patients....
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Episode 99: Showing Up Everywhere & Welcoming Your Guests
As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising...
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10 Signs You Need a New Website
According to Pew Research Center, 72% of U.S. adults have searched for health information online. This means that if you want to attract new patients, you’ll need to market yourself online. There are...
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Episode 100: JOEI: Helping Orthopedic Surgeons Learn and Collaborate
Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: the...
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Episode 101: The State of Content Marketing & SEO for Practices Today, Pt. 1
Search engine optimization has continued to evolve over the years. Search engines are frequently updated to be more intuitive to people’s needs, and your SEO strategy needs to evolve along with that....
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Episode 102: The State of Content Marketing & SEO for Practices Today, Pt. 2
A lot has changed in the landscape of content marketing and SEO for medical practices, and it’s important to keep up with the latest best practices to have continued success with online marketing....
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